Do star ratings really make a big difference when it comes to attracting new customers? You may be surprised at how many people make a split-second judgement about a business based on how many stars it has on Google or another site. Not enough stars, and people may not even read the accompanying reviews. Too […]
5 Ways Improving Your Reputation Lowers Your MSP Business Marketing Costs
How much is a good reputation worth? It may be more than you think! Improving your MSP business reputation has many benefits, including building trust, earning more customers, and saving your marketing dollars. High star ratings and stellar reviews about your customer service can be worth their weight in gold and act as acquisition magnets, […]
Use Review Schema Markup to Boost Your IT Business Site’s Review Visibility
One of the challenges with reviews is putting them where you need them to be in your lead funnel. If you’re putting them on interior site pages where only your current customers go to, you may just be signing to the choir. How do you get reviews at the top of your lead generation activities? […]
How Your IT Business Can Use Reputation Marketing to Get an Edge Over Your Competition
When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about. Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales. Your […]
How Do People REALLY Feel About Your IT Business? Why Online Sentiment Matters
Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why. It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away […]
Protect Your IT Business Reputation With a Positive Digital Footprint
In today’s world, everything we do online can leave a footprint, whether or not we realize it. From posts on social media to message board replies from years ago, things done online tend to stay there forever. Understanding your digital footprint and knowing how to control it can protect your tech business reputation and build […]
How to Boost Your MSP Reputation (and Sales) by Using Thank You Cards
As time goes on, it seems that we lose some of the old customer service practices of days gone by. Could reviving one of them help you get an edge on your competition? If your grandmother made you write Thank You cards after your birthday, she was actually doing you a favor, because that one […]
Leverage Your Tech Business Reputation to Market Residential Managed Services
The technology landscape has changed dramatically this year, and many people have found themselves working and going to school from home. But those home networks are often lacking the managed services they need (and that YOU can provide!). Residential managed services are taking on a whole new level of importance. Even without the stay at […]
Creative Ways to Get More Testimonials for Your Computer Business
A significant number of customers rely on reviews and testimonials when deciding which computer repair shop or MSP provider to work with. Beyond asking for testimonials by email or a link to Google My Business reviews, how can you get more of them? After all, it’s not long before reviews get stale, which makes them […]
8 Smart Ways to Use Branding in Your Tech Site Reviews Process
Your branding can be an afterthought, or it can be the cohesive glue that ties together all content that you put out. When used properly, your branding can energize your tech business reviews program and help it get you the results you want. Too often, business owners aren’t diligent about using their brand in everything […]
