Before the internet age, reputation management basically meant making sure you kept your name out of the papers for the wrong thing and that you treated customers right. It’s still important to treat customers right, but in the digital age keeping your name off the internet for the wrong thing is nearly impossible. That’s why […]
Category: Online Reviews
How to Use Social Media to Boost Your MSP Business Reputation
Social media isn’t only for keeping up with old friends and pushing out your marketing content, it can also be deployed to enhance your IT business reputation. Aren’t sure what your brand reputation is? Need to deal with negative search results? Having trouble getting testimonials? Facebook, Twitter, YouTube, and LinkedIn can help you do all […]
How Can Reviews Affect My IT Business’ Bottom Line?
Online reviews for your IT business can have a far bigger impact than just driving a few new leads and making you feel good about your star rating. They can affect your bottom line positively or negatively. When you see the connection between reviews/ratings and how much money you bring in the door, it helps […]
7 Benefits of Publicly Responding to Reviews of Your MSP Business
Some reviews feel great to respond to, while others might make you want to close your browser window and forget you’ve ever seen them. But whether a review for your MSP business is positive, negative, or neutral, there are plenty of reasons you should respond professionally to all of them. You might be surprised at […]
How Much Do Star Ratings Really Matter for My MSP Business?
Do star ratings really make a big difference when it comes to attracting new customers? You may be surprised at how many people make a split-second judgement about a business based on how many stars it has on Google or another site. Not enough stars, and people may not even read the accompanying reviews. Too […]
5 Ways Improving Your Reputation Lowers Your MSP Business Marketing Costs
How much is a good reputation worth? It may be more than you think! Improving your MSP business reputation has many benefits, including building trust, earning more customers, and saving your marketing dollars. High star ratings and stellar reviews about your customer service can be worth their weight in gold and act as acquisition magnets, […]
Use Review Schema Markup to Boost Your IT Business Site’s Review Visibility
One of the challenges with reviews is putting them where you need them to be in your lead funnel. If you’re putting them on interior site pages where only your current customers go to, you may just be signing to the choir. How do you get reviews at the top of your lead generation activities? […]
How Your IT Business Can Use Reputation Marketing to Get an Edge Over Your Competition
When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about. Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales. Your […]
How Do People REALLY Feel About Your IT Business? Why Online Sentiment Matters
Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why. It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away […]
Creative Ways to Get More Testimonials for Your Computer Business
A significant number of customers rely on reviews and testimonials when deciding which computer repair shop or MSP provider to work with. Beyond asking for testimonials by email or a link to Google My Business reviews, how can you get more of them? After all, it’s not long before reviews get stale, which makes them […]
