Category: Online Reviews

How Your IT Business Can Use Reputation Marketing to Get an Edge Over Your Competition

How Your IT Business Can Use Reputation Marketing to Get an Edge Over Your Competition

When you get a great review, you feel like you want to yell it from the rooftops. That’s pretty much what reputation marketing is all about. Where reputation management is about addressing negative reviews and working to earn more positive ones, reputation marketing is about using your positive reviews to drive leads and sales. Your […]

How Do People REALLY Feel About Your IT Business? Why Online Sentiment Matters

How Do People REALLY Feel About Your IT Business? Why Online Sentiment Matters

Everything seemed fine with that long-time customer, but suddenly they’ve dropped your MSP services and gone with a competitor, and you’re not sure why. It may be because while they “liked” your company, they didn’t “love” you. So that lack of emotional attachment to your brand made it easy for them to be stolen away […]

Creative Ways to Get More Testimonials for Your Computer Business

Creative Ways to Get More Testimonials for Your Computer Business

A significant number of customers rely on reviews and testimonials when deciding which computer repair shop or MSP provider to work with. Beyond asking for testimonials by email or a link to Google My Business reviews, how can you get more of them? After all, it’s not long before reviews get stale, which makes them […]

8 Smart Ways to Use Branding in Your Tech Site Reviews Process

8 Smart Ways to Use Branding in Your Tech Site Reviews Process

Your branding can be an afterthought, or it can be the cohesive glue that ties together all content that you put out. When used properly, your branding can energize your tech business reviews program and help it get you the results you want. Too often, business owners aren’t diligent about using their brand in everything […]

7 Practical Steps to Repair a Bad Tech Business Reputation

7 Practical Steps to Repair a Bad Tech Business Reputation

We all make mistakes occasionally and in the internet age, bad reviews and low star ratings can stay in Google’s search results and haunt you for years if not addressed. Whether your customer service was lacking when trying to transition from part-time to full-time IT support, you made a poor hiring decision, or bad comments […]

Yes! Negative Reviews Can Actually Benefit Your Tech Business Website

Yes! Negative Reviews Can Actually Benefit Your Tech Business Website

Some business owners completely miss out on all the positive sales and marketing benefits that come with having good reviews simply because they’re scared of a few negative ratings, so they don’t bother with reviews at all. No one likes to hear negative things about their business, but although it may be hard to believe, […]

Reviews are a Valuable Business Asset for Your IT Site: Use Them to Their Fullest!

Reviews are a Valuable Business Asset for Your IT Site: Use Them to Their Fullest!

Do you look at online reviews as a nice perk if you get them, but not something that’s under your control? They’re actually one of your most valuable business assets that can be utilized in multiple ways. If you take a “wait and see” attitude to your customer reviews, you’re missing the boat on what […]

What Other Ways Can Online Reviews Positively Impact Your Tech Business?

What Other Ways Can Online Reviews Positively Impact Your Tech Business?

  It’s easy to make a direct correlation between collecting good online reviews and gaining more business because of them, but have you ever considered other ways that reviews might influence your business? There is a lot of power packed behind each star rating and personal testimonial, and if you capitalize on your reviews, it […]

Two More Google Hacks to Get More Google My Business Reviews

Two More Google Hacks to Get More Google My Business Reviews

Another Hack #1: One of the barriers of getting more reviews on your Google My Business page is that Google requires your customer to have a gmail account in order to post a public review. Many will not take the time to create an account just to leave a nice review. If you collect emails […]

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